하나님의 통역! 神様の翻訳家! God's Translator!

Sunday, December 22, 2002


The following blog entries to come will be taken from the book:

Copycat Marketing 101: How To Copycat Your Way To Wealth
by:
Burke Hedges, Author of "Who Stole The American Dream?"


INTRODUCTION

If You Don't Like Your Results, Change Your Approach

There are two things needed these days: First, for rich people to find out how poor people live; and second, for poor people to find out how rich people work.
- John Foster


One of my favourite business stories is about a middle-aged manager struggling to pay his bills, so he decides to get some advice from a financial expert.

The manager makes an appointment to meet with a well-respected financial advisor whose office was located in a swanky building on Park Avenue.

The manager enters the expert's elegantly appointed reception room, but instead of a receptionist, the manager is greeted by two doors, one marked "employed" and the other "self-employed".

He enters the door marked "employed" and is greeted by two more doors, one marked "makes less than $40,000" and the other "makes more than $40,000".

He makes less than $40,000 so he enters that door, only to find himself face to face with two more doors. The door on the left is marked "saves more than $2000 a year", and the one on the right is marked "saves less than $2000 a year".

The manager only has about a thousand dollars in his savings, so he enters the door on his right - only to find himself right back on Park Avenue!


The Same Doors Lead To The Same Results

It's painfully obvious that the manager in the story will never get out of his rut until he starts choosing to open different doors. The moral of the story is that most people are like the manager - they choose to enter the doors of life that lead them to right back to where they started.

The only way for people to get different results is to choose to enter different doors, isn't that true? Like one of my mentors always used to say, "If you continue to do what you've always done, you'll continue to get what you've always gotten."


Are You a 95%-er? ... Or a 5%-er?

Just like the manager in the story, most people are caught in a rut because they are trapped in an endless cycle of financial frustration. Just like the manager in the story, 95% of the workers in most industralized countries are employed ... they make less than $40,000 a year ... and they save about $2,000 per year.

At first glance, these figures look pretty impressive, especially to people who make less than $40,000. But the truth is, 95% of the people in this world aren't getting ahead - they're just getting by. Take a look at the financial condition of the "average" US citizen at age 65:

100 typical americans at age 65

5 - still working
4 - financially independant
1 - wealthy
36 - dead
54 - broke and dependant on others

How about you? Are you opening financial doors that will lead to you becoming a 95%-er? Or are you opening doors that will lead to financial independance, or even wealth, like the 5%-ers?

I've got to believe that most people want more for themselves ... more for their families ... than being dead, dead-broke, or still working to make ends meet by age 65. I've got to that if more people understood the full benefits of being a 5%-er, there would be a lot more people choosing to open different doors in their lives.


Imagine For A Moment ...

Imagine for a moment that time and money weren't an issue in your life. Imagine being able to walk your kid to school every morning ... and never having to miss a school play or soccer game because you had to work. Imagine planning your work around your golf ... instead of your golf around your work. Imagine going on a vacation and coming back when you want to come back, rather than when your boss says you have to come back. Imagine paying off your car loan ... paying off your mortgage ... and paying off your credit card bills at the end of every month.

Imagine that you are one of the 5%-ers, financially free to come and go as you please. Finally, imagine that by investing one hour of your life reading this book, you will discover what you've always been searching for - the key to wealth creation!


The Purpose of This Book

Suppose you had the opportunity to become a 5%-er - would you take advantage of it?
I sincerely hope the answer to that question is "yes", because that's what this book is all about. In the coming pages you will learn that the secret to financial freedom is knowing which doors to open.

Copycat Marketing 101 will make you aware that most people are 95%-ers because they've been taught to copy people who are opening doors that lead to salary caps, dead-end jobs and financial dependance. In short, most people are copycatting the wrong plan!

In this book you will learn that the current system most people copycat is designed to create temporary income - not true wealth - because it's based on linear growth
of tradng time for dollars. You will learn that the key to true wealth creation is leverage, and you will learn about a dynamic form of leverage that wealthy people have been copying for centuries called exponential growth.

You will learn that the "secret" to wealth creation is available to virtually everybody, including people like you and me, becauses it's based on something we already know how to do well - copycatting.

Best of all, you will learn how average people can break out of the time-for-money trap by copycatting a simple, duplicatable system of wealth creation that will open the door to financial freedom, once and for all!

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